Castle Lite:
Digital Launch
Castle Lite has established itself based on crucial brand values that relate to lifestyle, music, and fashion. We have determined how we want the brand to visually appear to consumers by emphasizing these areas of passion. To effectively communicate these values, I have created brand key visuals, TV commercials, brand campaigns, digital out-of-home ads, continuous online engagement (Always on), a content calendar, mini-campaigns, and trade cascades.
Lite'n Up: Campaign
Castle Lite faced challenges with its extracold refreshment campaign, as it lacked a strong positioning. Even though the campaign achieved the anticipated key performance index (KPI), the brand desired a more robust positioning. Therefore, it launched the “Lite’n up” campaign, which visually emphasized the lighter and happier side of life. I then proceeded to create various digital assets that complemented this campaign.
Unlock ExtraCold
Refreshment:
Campaign
The primary objective of the Extracold Refreshment campaign was to position the brand as a cold beverage. To achieve this, a frosty look and feel was incorporated into every aspect of the campaign. Additionally, various events were organized to support the campaign, and visual assets were tailored to suit these events.
