Castle Lite: Digital Launch
Key Visual for the Lite'n Up Campaign
The Key Visual for the Lite’n Up Campaign for Castle Lite Beer is a powerful representation of the campaign’s message and values. It communicates the idea that leading a healthy lifestyle can be fun and enjoyable, and that Castle Lite Beer is the perfect beer for consumers who want to lighten up their lives. The KV’s imagery is carefully crafted to resonate with the target audience’s emotions and aspirations, making it a powerful communication tool that reinforces the brand’s identity and values.
Out Of Home (OOH): Iconic Summer Site billboard
Our marketing strategy for the Flying Fish brand involves a cascading approach, specifically tailored for Out of Home (OOH) advertising. Our goal is to create a strong presence during the iconic summer season, using billboards strategically placed in high-traffic areas. These billboards are designed to capture the attention of our target consumers and showcase the brand’s unique selling proposition in a lite tonality. We also aim to show tactical interception by effectively reaching our consumers through OOH advertising, thereby increasing brand recognition and ultimately driving sales. Through this approach, we are confident in our ability to establish Flying Fish as a top-of-mind choice for consumers during the summer season and beyond.
OOH (Out Of Home): Tactical Interception of our Consumers to show lite tonality
Mini Events: Beer Run, Pack Rebrand & Trade
Superimposed Spaces: Digital Appeal
Key Visual for the Unlock Extra Cold Refreshment Campaign
The Unlock Extra Cold Refreshment Campaign by Castle Lite features a highly effective Key Visual that successfully positions the brand as the ultimate choice for consumers seeking a refreshing, cold beverage. The campaign’s focus on highlighting the beer’s unique selling proposition of being extra cold, is perfectly reflected in the Key Visual. By showcasing the beer’s bottle in a crisp and refreshing environment, the Key Visual successfully communicates the idea of a cool, refreshing drink that is perfect for any occasion. The image not only reinforces the brand’s promise of an extra cold drinking experience but also highlights the brand’s association with fun and enjoyment. With this Key Visual, Castle Lite has effectively created an aspirational image that resonates with its target audience and reinforces its position as a leading choice for those seeking a premium, extra cold beer..
Mini Events: Hero the bottle & Unbox Yourself Digital Content Directions
