Trophy Stout: Digital Content
Trophy Stout has tried to tie into pillars like live music and fashion, we’ve positioned as the brand for originals. To effectively communicate this for our consumer I have created brand Key Visuals, TV Commercials, Brand Campaign, Digital Out-Of-Home Ads, Live Band Show Content, Continuous Online Engagement (Always On), A Content Calendar and Mini Campaigns
No Dna Needed: Campaign
Over the years, Trophy Stout has positioned itself as the brand for authentic individuals, where originality is defined as being true to oneself. The “No DNA Needed” campaign, which focuses on the modern ruler space, showcases their consumers as unique and original individuals. As part of this campaign, I created various digital assets in different formats, sizes, and functions to accommodate the brand’s rollout options. The campaign has also hosted mini activations and campaigns such as the Trophy Extra Special Band Show, Reclaim Your DNA, and Reserved for Originals on a smaller scale. Through these various mediums, the brand has reached out to consumers to encourage them to try and desire Trophy Stout.
Key Visuals: No DNA Needed
The Trophy Stout key visuals are undeniably iconic for digital out-of-home and out-of-home advertising. The bold and striking imagery of the Trophy Stout bottle, combined with creative and eye-catching designs, make these visuals stand out and capture the attention of viewers. Moreover, the decision to feature Made Kuti in the advertising campaign adds a layer of authenticity and originality to the visuals. Made Kuti, the grandson of legendary musician Fela Kuti, has inherited his grandfather’s musical talents but has also chosen to forge his own path and create his own unique sound.
By featuring Made Kuti in the campaign, Trophy Stout wanted to showcase its commitment to originality and individuality. The visuals highlight how the brand encourages its customers to be true to themselves and pursue their passions, just as Made Kuti has done with his music. Overall, the Trophy Stout key visuals not only effectively promote the brand but also inspire viewers to embrace their own creativity and originality.
Trophy Extra Special Band: Activation
Trade & Digital Out Of Home Ad.
Digital Always on Content For Trophy Extra Special Band Show
In today’s digital age, staying connected with your audience is crucial. Trophy Stout understands this well and has embraced an “always-on” approach to digital content creation. Their recent band show was no exception, as I created bite-sized content for social media roll out that captured the essence of the event. From behind-the-scenes footage to short clips of the band performing. By using platforms such as Instagram and Twitter, Trophy Stout was able to connect with their audience in real-time, generating buzz and excitement for the event.
These bite-sized pieces of content were not only visually stunning but also engaging, with creative captions and hashtags that encouraged audience participation. By taking advantage of social media’s reach and virality, Trophy Stout was able to amplify their message and build a stronger relationship with their customers.
Can Launch
The recent can launch only reinforces Trophy Stout’s commitment to innovation while staying true to its roots. I introduced a more portable and convenient packaging option with an on brand look. Trophy Stout continues to cater to its loyal fan base while also attracting new customers. Whether you’re a seasoned beer drinker or a newbie to the craft beer scene, Trophy Stout is a brand that embodies the spirit of originality and craftsmanship.
Digital Always on For Trophy Stout Content Calendar
The quick and catchy content executed for Trophy Stout is not only entertaining and engaging but also aligns with the brand’s values and messaging. Whether it’s sharing fun facts about the brands intrinsic values or showcasing the latest collaborations with up-and-coming artists, Trophy Stout’s content is always relevant and appealing to its audience.
Branded Merchandise & Vendibles
Each piece of merchandise is thoughtfully designed, with the Trophy Stout logo prominently featured in a way that captures the essence of the brand. The T-shirts, for example features a bold and distinctive design that showcases the brand’s edgy and irreverent personality. The coasters, table, apron, and signage are equally impressive, with high-quality materials and attention to detail that speak to the brand’s commitment to quality and craftsmanship. These items not only make great souvenirs for beer enthusiasts but also serve as functional and stylish accessories for the home or bar.
Overall, Trophy Stout’s merchandise design is a testament to the brand’s creativity and commitment to building a strong community around their product. By creating items that customers can use and wear with pride, Trophy Stout is able to reinforce their brand identity and build a stronger relationship with their customers.
